MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA презентация

Содержание

MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

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I WANNA TALK

ABOUT EVERGREEN CONTENT

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LET

ME TELL YOU A STORY ABOUT OUR CATS


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
It

all started with this single infographic…launched almost
4 years ago

100,000+
Social Shares

Thousands
Of Links Built

Thousands
Of $$$ generated


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BUT YET

Слайд 7MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Shared October 13th

2015


Слайд 8MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

WHEN YOU HAVE

THIS KIND OF SUCCESS YOU REPURPOSE

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eBook
Motion Graphic
Slide Share

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

And

then there was…

The Interactive
Purriodic Table of Internet Cats



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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
THE

RESULTS WERE INCONCEIVABLE!


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA



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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

But

that’s not all…


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

Our

interactive table outperformed Friskies "list" because ours was


more visual.

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

MAXIMIZE THE VISIBILITY OF YOUR BRANDING



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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA


add your logo

LOGO

LOGO

LOGO


Tastefully

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LINKS

+ BRANDING + KEYWORDS = IMPROVED RANK & RELEVANCY FOR EXACTLY WHAT YOU OFFER


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
SO,

WHY DOES THIS WORK?


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HERE’S THE SCIENCE

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Of

info submitted to the brain is visual

90%

60,000x

40%

faster than text

Images process


of people respond to visual information over plain text

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
80%
Videos

on landing pages increase page conversions rates by

94% MORE

Posts with visuals get

page visits and engagement than those without

of consumers are more likely to click on a business whose image appear in search results

60%


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

THE

TREND IS GOING VISUAL


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
JOIN

THE CLUB AND GET VISUAL WITH YOUR CONTENT MARKETING


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL CONTENT

Слайд 29MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

MORE OF THIS

KIND OF STUFF

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF

CONTENT


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF

CONTENT


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF

CONTENT


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL POWER OF

CONTENT


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
VISUAL

CONTENT IS THE BAIT


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

300,000,000
Users
Going

Visual On

Instagram

257 MINUTES/MONTH
Avg. time spent on Instagram

70 MILLION
Photos uploaded every day

30 BILLION
Total shared photos

2.5 BILLION
Likes per day

49%
Of users check Instagram daily


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

Going

Visual On

Pinterest

70,000,000
Users

14.2 MINUTES/MONTH
Avg. time spent on Pinterest

80% OF PINS
Are repins (best image size 600 x 800)

80%
Of users are female

78 CENTS IN SALES/PIN
On average. Up 25% since 2012

10 Million
US Monthly Unique Visitors
(faster than any independent site in US history)


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Pinterest’s

‘Pin It’ button is the
new “Top Gun” and has now overtaken Facebook’s ‘Like’ button


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

1.39

Billion
Users

20 MINUTES/DAY
Avg. time spent on Facebook

300 MILLION
Photos uploaded every day

4.5 BILLION
Likes per day

1.972 Million
Friend requests per day

Going Visual On

Facebook

30 Billion
Whats App messages per day


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

645,750,000
Users
12:51

MINUTES/DAY
Avg. time spent on Twitter

500+ MILLION
Tweets everyday

2.1 BILLION
Twitter search engine queries
(Per day)

75%
Of users are on mobile

Going Visual On

Twitter

208 FOLLOWERS
Per user (on average)


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

300,000,000
Users
5.5

MINUTES/DAY
Avg. time spent on Twitter

1.5 BILLION
Photos uploaded every week

20 MILLION
Mobile Monthly Users

33%
Growth Per Year

Going Visual On

Google+

56% GROWTH
In usage for member (ages 45-54)


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

Yes,

I really said

Google+


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
6

Billion

Photos uploaded each month

Photos & Images get…

More Interaction

than other content

More Shares

than links

More Likes

50%

10x

7x


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
WHIP

YOUR CONTENT MARKETING PLAN INTO SHAPE WITH THESE TIPS


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
STAND

OUT AMONGST THE CROWD BY…


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CREATING

CONTENT SO GOOD THAT IT MAKES THEM THINK, “I’LL BE BACK.”


Слайд 50MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
BECOME

A BETTER WRITER


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WE CAN
DO

BETTER

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
SEE

WHAT THE BUZZ IS ABOUT


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Слайд 55MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LETS GET REAL

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Слайд 60MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
JUMP ON THE

OPPORTUNITIES


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
LEVERAGE

WHAT YOU’VE GOT


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
GIVE

THEM A WINDOW INTO YOUR INNER WORKINGS


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
NEWSJACK

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
THINK

LIKE A JOURNALIST


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
TRANSFORM

CONTENT YOU ALREADY HAVE

Repurpose successful
content you already have into:

Blog posts
New Releases
Linkbait articles
Infographics
Video
Podcasts
Images/Memes
White Papers
Power Points


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

BRANDS

HAVE CAUGHT ON
AND BECOME CONTENT MARKETERS


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

EVEN

CELEBRITIES HAVE BECOME BRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss America Scholarship Fund


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WHAT DOES THE

FUTURE HOLD?

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AVALAUNCH
OPEN HOUSE


INVITATION

INTERACTIVE VIDEO

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STILL HUGE OPPORTUNITIES

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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
COOL

TOOLS

• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover & IFTTT
• Swayy
• Talkwalker
• Canva
Pin Alerts


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MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

REMEMBER,

THE TREND IS GOING
VISUAL DON’T BE LEFT BEHIND.

Pintrest

Instagram

Vine

Twitter

Facebook


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